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Social Advertising: 6 Best Practices for Campaign Strategy & Optimization
Social advertising budgets are rising at nearly twice the speed of display and more than twice as fast as search budgets. In fact, spending for social advertising was up 26% YOY in 2015, and it’s...
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Google’s Local 3-Pack Changes Are Here
Back in May, at the annual Google Performance Summit, Google announced that advertisers using location extensions would soon be able to show local ads on Google Maps. This capability is now rolling...
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Best 5 Commercials of All Time (Based on Adoption into Vernacular)
Every year, one of the network channels runs a “best commercials of all times” special. With minor exceptions, the same commercials rank year after year. Coca-Cola’s Mean Joe Greene, Pepsi’s “Your...
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7 Things Pokémon GO Has Taught Us About Designing Mobile-Friendly Landing Pages
It’s no secret that Pokémon GO is a success. As of July 23, less than three weeks post-launch, this game had already attracted 20 million daily active users. Whenever something captures the attention...
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Snapchat vs. Instagram Stories: The Race Begins
The world of social media is forever changing, and those who don’t evolve are lost in the dust. Likely with that in mind, on August 2, Instagram announced a major transition with their introduction of...
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11 Ways to Identify a Sketchy SEO Vendor
And Why You Need an SEO Dashboard SEO requires a long-term investment to accommodate for incremental enhancements to your website and structure, so it’s essential to work with someone you trust. But...
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You Are Too Smart to Not Leverage the Learnings of Others (Best Practices...
Testing, analysis and optimization are essential components of marketing success. But there is no reason to start at the beginning every time. Other brands have tried to do what you’re doing right now....
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10 Tips for Setting Up Successful Facebook Lead Ads Campaigns
Facebook makes it easy for you to set up a Facebook Lead Ads campaign. Essentially, you choose your ad creative, set your targeting and bidding, select your form fields and launch. But a successful...
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Maximizing Third-Party Vendor Campaigns to Push Performance
A Case Study Focused on Strategic Optimization & Diversification Recently, a group of regional schools with diverse programs and geographies asked Sparkroom to help boost the performance of their...
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Social Media Inquiry Volume Continues to Grow, But Conversion Rates Are Slipping
The share of voice for social media higher education inquiries grew 211% YOY during the second quarter of 2016, according to the Sparkroom Q2 2016 Higher Education Inquiry Generation Review. With a...
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